A-A+
The author calls those marketers visionary m
问题详情
The author calls those marketers "visionary" mainly because______.
A.they began talking about "market segmentation" in 1960s
B.they focus on "market particles"
C.they have a good sense of market prediction
D.they are good at identifying micro markets
参考答案
正确答案:C
解析:本题考查考生根据上下文内容对词汇语义的理解能力。第三段最后指出,60年代末,在《未来的冲击》一书中,一些“visionary marketers”就开始讨论“市场分割”。现在他们不再注意分割的小市场了,而是注意更微小的市场——每个家庭甚至每个消费者。这与作者讨论的趋势一致,由此判断“visionary”一词在这里为褒义词,意为“有远见卓识的”。由此可以推测出选项C为正确答案。