Lin: Glad to meet you again James. James: Hi
问题详情
Lin: Glad to meet you again, James.
James: Hi, Lin.Glad to meet you, too.Are you prepared to start another round ?
Lin: I really have to say you are an expert in price negotiation.Have you got the feedback from your head office?
James: Yes, they still think your price is on high side, compared with what quoted by other suppliers.
Lin: As you know, the sustaining inflation and dull economic situation results in the increasing in the cost of raw material.Given the increasing cost of our production, our offer is very close to our bottom.And you know, as famous brand in this field, our silk products are of superior quality.
James: They are of the best quality, but we simply can't accept this price.Frankly speaking, two of your competitors have made us an offer at a price 10% lower than yours.After comparing samples, we believe the quality is similar.Buyers won't pay more for similar quality.
Lin: Our price is a bit higher, but the quality of our production is far superior to those of other competitors, it is not SIMILAR.Then what's the acceptable price in your mind?
James: Will you consider reducing your price by 10% ?
Lin: That's much more than we can do for you.But considering our long friendly business relationship, we are ready to reduce our price by 5 % if your quantity is not less than 5000 pieces.You know, business mainly rely on the size of your order.
James: We accept the quantity.But for this quantity, our final counter- offer requires a cut of 7%.I hope you'll consider it again.
Lin: Since it is a big order, I think we'll accept your price as an exception.It's quite a bargain.
James: If I place an order now, when would you be able to ship it ?
Lin: We should be able to get that off to you right away.Are you ready to place your order now?
James: The order will be mailed to you next week.
参考答案
林:很高兴再见到你,詹姆斯。
詹姆斯:嗨。林,我也很高兴又见到你。你准备好进行下一轮了吗?
林:我得说,你是一位谈判的专家。得到你们总部的反馈了吗?
詹姆斯:他们还是觉得与其他供货商的报价相比你们的价格还是偏高。
林:正如你所知道的,持续的通货膨胀和经济的不景气,让原材料的价格发生上涨。考虑到生产成本的增加,我们的报价已经非常接近我们的底线了。正如你所知道的,作为该领域的知名品牌,我们的产品质量是非常优良的。
詹姆斯:你们的产品质量是很高,但是我们就是不能接受这个价格。坦白地说,你的另外两个竞争对手都报出了比你的价格低出10%的价格。在查看过样品之后,我们相信产品的质量都是相似的。购买者不会为了相似质量的产品多付钱的。
林:我们的价格是高了些,但是产品质量远高于其他竞争者的产品,并不是什么质量相似。那么你认为可接受的价格是多少钱?
詹姆斯:你可以考虑降低10%吗?
林:我们不能降价这么多。但是考虑到我们长期友好的业务关系,如果你的订购量不低于5000件,我们愿意降价5%。生意能否做成取决于你们订购的数量。
詹姆斯:我接受你提出的数量。但是对于这个订货量,我们的最后还盘是你们的价格要降低7%。希望你再考虑一下这个还盘。
林:鉴于订购数额大,我作为例外接受你方价格。你真买便宜了。
詹姆斯:如果现在下单子,什么时候可以出货?
林:这样的话,我们马上就可以出货,你们准备好下订单了吗?
詹姆斯:下星期就寄给你们。