Text 4As one of the biggest restaurants in the
问题详情
Text 4
As one of the biggest restaurants in the world, McDonald"s origination and development has been a miracle in this field. The McDonald"s story began in 1954 in San Bernardino, California. At first, the restaurant is run by two brothers, Dick and Mac McDonald. It didn"t go very well at first; at one time it was nearly closed. However, the two brothers insisted on and overcame the difficulties, and made it turn for the better day by day. "
Ray Kroc, a milk shake machine salesman, saw the massive potential of the brothers" business and decided to get involved. He purchased the rights from the brothers, on April 15th, 1955. He became the McDonald brothers" first franchisee when he opened his own McDonald"s restaurant in Des Plaines, a suburb just north of Chicago.
The entry of Ray Kroc into the business contributed to the development in the history of McDonald"s. He bought the rights to expand the McDonald"s concept outside of California and Ari zona, and quickly built the restaurant chain and by 1959 0ver 100 restaurants were in operation.
What is the secret of Ray Kroc? As a matter of fact, the restaurant was a favor for many of the local teens at first and the menu was primarily barbeque items. Eight years later, the restaurant was closed for several months as it was renovated to become a restaurant that served food and was easy to prepare and served quickly. The food was very limited including Hamburgers, French fries and cold drinks. The employees prided themselves on creating an assembly line type of food preparation and being speedy in getting their food to the customers. The very basic step paved the path to glo-ry. It separated McDonald"s from the rest of the competitors and attributes to their great success. The restaurant proved to be an instant success.
By 1984, McDonald"s served 17 million customers a day that was equivalent to serving lunch to the entire population of Australia and New Zealand. Today, McDonald"s becomes one of the most famous and successful "fast food" chain in America and the world. McDonald"s restaurants are now located in 31,000 locations all over the world, and the company employs more tihan l. 5 million people. Just have a look at its development in UK. In September 2004 the UK companyowned restaurants employed 43,491 people: 40,699 hourly-paid restaurant employees, 2,292 restaurant managers, and 500 0ffice staff. McDonald"s franchisees employed a further 25,000people.
56. Which of the following about McDonald"s is true?
[A] It is started by brothers McDonald and Ray Kroc.
[B] It is highly welcomed at the beginning.
[C] Its barbeque is the most favorable among people.
[D] Its prosperousness is mostly due to Ray Kroc.请帮忙给出正确答案和分析,谢谢!
参考答案
正确答案:D
Text4参考译文作为世界上最大的餐厅之一,麦当劳的起源和发展在这个行业已经成为了一个奇迹。1954年,麦当劳创始于加利福尼亚州的SanBernardi—no。最初它是由迪克和麦克’麦当劳两兄弟经营的。开始时麦当劳发展得并不好,甚至一度差点关门。然而,这两兄弟坚持下来,克服了困难,让麦当劳的形势一天天好转了起来。RayKroc是一名奶昔制造机的推销员。他从麦当劳兄弟俩的生意中看到了这家餐厅巨大的潜力,于是决定加入其中。他于1955年4月5日从麦当劳兄弟手中购买了经营权。他在芝加哥北部的郊区Desplaines开创了自己的麦当劳餐厅,就此成为麦当劳兄弟的第一家特许经商。RayKroc的加入为史上麦当劳的发展做出了巨大的贡献。他购买麦当劳扩展的经营权,这样在加利福尼亚州和亚利桑那州之外拓展麦劳理念,不断拓展连锁餐厅,到1959年的时候已经经营了不下100家锁餐厅。RayKroc的秘密是什么呢?实际上,这家餐厅最初是当地孩子们的至爱,当时菜单上主要是各类烤肉。八年后,这家餐厅关闭了几个月,整修成了一家经营便于准备和携带的便利食品的餐厅。食品种类相当有限,包括汉堡包、油炸土豆片和冷饮。员工们自豪的是他们创造了一条准备食物的装备线,从而能够快速地向消费者提供食物。这个最基本的步骤铸就了以后的辉煌,它使麦当劳很快在竞争者中脱颖而出,促成了他们的巨大成功。这家餐厅马上红火了起来。到1984年,麦当劳每天已经能够向1700万人提供服务,这相当于为整个澳大利亚和新西兰的全部人口提供午餐。今天,麦当劳已经成为了美国和世界上最出名最成功的快餐连锁店之一。麦当劳餐厅分布在世全真模拟试卷(3)参考答案及精析第15页(共18页)界上31,000个地方,这家公司已经雇佣了150多万人。看看它在英国的发展情况吧。2004年9月,麦当劳的员工已经达到了43,491人,包括40,699名小时工,2292名经理,500名办公室职员。麦当劳加盟店也雇佣了25,000名员工。答案及精析56.D【命题目的】此题考查考生对文章细节的理解能力。【解题要点】由第一段第三句“Atfirst,therestaurantisrunbytwobrothers,DickandMacMcDonald.”和下段第一句“RayKroc,amilkshakemachinesalesman,sawthemassivepotentialofthebrothers'bus-mnessanddecidedtogetinvolved.”可见,麦当劳最初是由麦当劳兄弟创立的,后来RayKroc才加入。故A项说法错误。根据第一段第四句“Itdidn'tgoverywellatfirst;atonetimeitwasnearlyclosed.”可见麦当劳开创之初并不顺利,故B项错误。根据第四段第二句“Asamatteroffact,therestaurantwasafavorformanyofthelocalteensat.firstandthemenuwasprimarilybarbequeitems.”麦当劳最初菜单上是各种烤肉,比较受孩子们欢迎,c项说法不严谨。由第三段第一句“TheentryofRayKroc...contributedtothedevelopmentinthehistoryofMcDonald's。”可知,选择D正确。故正确答案为D选项。