查看材料A.To give customers a wider range of choic
问题详情
查看材料
A.To give customers a wider range of choices.
B.To make shoppers see as many items as possible.
C.To supply as many varieties of goods as it can.
D.To save space for more profitable products.请帮忙给出正确答案和分析,谢谢!
参考答案
正确答案:B
(16)Atypicallargesupermarketoffersaround17,000to20,000itemsforsaleanditwantstomakesurethatitscustomersseeasmanyofthemaspossible.That"swhyyou"llnormallyfindessentialgoodslikebread,vegetablesandmeatincompletelydifferentpartsofthestore.(17)Productswithahighprofitmarginarealwaysplacedonshelveswithineasyreachofthecustomer,whilelowermarginitemslikesugarorflowerareonthetoporbottomshelves.Manypeoplemakeshoppinglistbeforetheyvisitsupermarkets.(18)Butevenso,around60%ofallsupermarketpurchasesaretheresultofdecisionsthataretakeninthestore.Forthisreason,supermarketstrytoattracttheircustomersbyplacingcertainkindsofproductnexttoeachother.IntheUK,beerwilloftenbefoundnexttoitemsforbabiesbecauseresearchshowsthatfathersofbabiesbuythemontheirwayhomefromworkandwillbuybeeratthesametime.Researchhasalsoshownthatthiskindofimpulsebuyhappensmorefrequentlywhennosalesassistantsarenearby.Supermarketshavemadesellingsuchafineartthattheircustomersoftenloseallsenseoftime.(19)Wheninterviewed,customersnormallyguessthey"veonlyspenthalfanhourinthesupermarketevenwhentheyhavebeenthereforover45minutes.Butthatshouldn"tbetoosurprising.Anyreallyprofitablesupermarketknowsthatitshouldkeepitsclockswellhidden.未听先知预览四道题各选项,由选项中出现的customers,shelves,buy,shoppinglists和bargains等词,可以推测短文可能与购物行为相关.Whyareessentialgoodsdisplayedintotallydifferentpartsofthesupermarket?B.详解短文开头提到,超市希望顾客看到尽可能多的商品,这就是为什么他们会把生活必需品分散摆放的原因,故答案为B..