A-A+
The high-tech corporate sewice provider produc
问题详情
The high-tech corporate sewice provider produced a costing scheme in order to
A．find out the most loyal customer.
B．reduce the investment in generating customer loyalty.
C．launch a campaign to find out the potential customers.
D．obsewe the relationship between customer loyalty and profit.
参考答案
正确答案：D
解析：从第二段的第三至最后一句可知该公司制作成本图的目的不仅仅是观察对每个顾客来说的产品的成本，也观察所有相联系的广告、服务、销售队伍和组织开支。但管理者们最关心的是在培养顾客忠诚度方面的投入带来了多少利润，“Executives were Curious to see just what payoff they were getting from their $2 million annual investment in customer loyalty. ”D项为该公司制作成本图的目的之一，而选项A、B、C
