问题详情

Despite all of the advances in medicine, healthcare providers have never been on the cutting edge of new business and marketing practices. The industry is risk adverse and is more likely to be a late adopter. Its not surprising then that a new report in【M1】______ which lists the top social media industries ranks hospitals and healthcare clinics in the bottom 10, joining by automobile parts【M2】______ stores and lumber and wood production. But healthcare on a whole【M3】______ is not completely behind in the recent report. Biotechnology and pharmaceuticals tied for 29th place out of 50 most social【M4】______ industries. The report looked at "social presence," the number of employees registered with social media profiles on Twitter, Linkedln or Facebook using a corporate email address; and "social connectedness," the number of connections across social networks. Given this scoring method, its understanding why hospitals would【M5】______ rank low. Hospitals and other providers have not encouraged employees to represent it on social media platforms or actively【M6】______ participated in social media. But this doesnt mean the industry has【M7】______ not adopted social media. In fact, hospitals have made greater【M8】______ strides in using social media to connect with patients and consumers. Healthcare may still be in catch-up mode compared to other more social industries, but advances being made by health systems and physician groups are insignificant. When healthcare moves【M9】______ beyond talking and, instead, uses social media to engage with【M10】______ patients, employees and consumers, the impact on peoples lives will be phenomenal and, possibly, life-saving.
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