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According to the articles Colgate Total’S succ

2022-08-01 20:31:32 问答库 阅读 166 次

问题详情

According to the articles,Colgate Total’S success was due to
A.good marketing strategies.
B.cooperation of team members.
C.participation of senior managers in meetings.
D.total involvement of top managers.请帮忙给出正确答案和分析,谢谢!

参考答案

正确答案:D
从文中第二段:“…Uptothispoint,Colgate’Spresident,BillShanahan,hadattendedonlyquarterlyreviewmeetings,nowherolleduphissleevestorescuetheproduct,establishingaworldwidemarketingteamandmeetingregularlywithglobalbusinessvicepresidentKathleenThornhillandCEOReubenMarktofollowtheteam’Sprogress…”可知,现在经理BillShanahan建立起全球性的市场小组并定期与其他领导者会面,可见高层已给予相当多的关注。选项D符合题意。

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